I think that advertising is the result of a combination of backend targeting technology and UX on the front end. Previous scrollads made quantifiable experiments until now. In other words, scrollads compared the existing banner standard size and the scrollads in the same environment.
On one site, we exclude targeting technology to create an equivalent environment, expose diverse ad contents and make comparison.
However, the above method was limited in that the traffic on the publisher site was small, the targeting technology (DMP) was not applied, and the scrollads content was not created. So, one question came up in my head, “Is it possible to put out the experimental results with confidence?”
Purpose of new experiment
The new experiment is aimed at measuring ROI through experiments with the scrollads method, not with other display ads.
Environment of new experiment
- A publisher with sufficient traffic or a targeted publisher
- AD TECH advertising company supporting DMP interworking
- Advertising agency to develop creative content (AB test)
- Advertisers who want to advertise their products
- Exposure over a month
Data analysis of experimental environment
- Impressions, Clicks, Conversions, Conversion Rate
- Identify high ROI ad content (posts, photos, videos)
- Advertiser Satisfaction Analysis (Quantitative and Qualitative)
I think that this experiment of advertising ecosystem is worth more than a single experiment of a technology company because business partners who have not seen the actual scrollads can have competitive insights through the public data. In fact, you will be able to figure out which way of ads are most effective.
So I would like to ask if you are interested. Please contact us if there are companies that are interested in participating. The following companies are eligible.
- AD TECH advertising comapny: Company that can communicate directly with a specific publisher with audience targeting technology.
- Publisher Company: It will be great if you have enough traffic or have a targeted audience. You can selectively apply your ad to specific categories.
- Advertising agency: You are welcomed if you are more interested in creative than traditional advertising style, and have a sense of social and viral. It is better if you are interested in storytelling.
- Advertiser: We are looking for advertisers who have a lot to inform about their new launching product. The reason is because we already know that the effect measurement is unclear.
The data from this experiment is shared by each company and serves to create better advertising products and advertising effects. I have proposed this experiment on Korean portal site. If you are interested in securing strong data that other competitors do not have, please contact us by email below.
I will patiently wait.