User experience (UX) ananysis of Banner ad

Here comes Scrollads to rescue.

The existing banner ad initially appears in an important area of the text article, but it disappears as scrolling. Despite being the way of grabbing most attention, at the same time a customer can feel discomfort, it is a system that scrolls like a main text article and disappears. It also reduces the inconvenience of customers.

From the customer’s point of view, it is strongly exposed in the process of recognizing the page, but when the scrolling starts, the advertisement is ineffective because the advertisement can not be seen.

The existing banner ad b is always exposed at the bottom of the screen. This has stronger exposure on the page than the main article, and is still exposed in the same position even when a customer scrolls.

From the customer’s point of view, Scrollads recognizes the position and size of the advertisement in the process of recognizing the page, the customer reads the text article while avoiding the recognized advertisement space.

How Scrollads work

Scrollads is a method that ad appears at first, then disappears when scroll starts. A customer who first scrolls an ad may go past one or two ads without knowing it even exists. The scrollads is noticeable only at a particular point in the scrolling process. Ads with small movements continue to attract customers’ light attention.

From the customer’s point of view, the position and size of the scroll ad can not be recognized in the process of reading the page, and such unpredictability leads to a higher attention.

Scrollads Conculusion

1. It does not interfere with text articles or readability of text articles.
2. It is a method that is exposed many times with a much lighter stimulus than the existing advertisement.

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A bowl that holds ad.

Will be a bowl that holds good ads.
Sungho Park
Sungho Park@seihakustyle
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I've created Scrollads demo page.
You can experience the process of downloading the plugin and installing it immediately after registering. Scrollads Plugin download + Admin page + Ad delivery + Ad stats
You can easily understand how it works even if you are not a developer.
Experience it now.
Thank you.
Sungho Park
Sungho Park@seihakustyle
Read More
You can see Scrollads applied to eBay.
In this post, I made a sample that considered eBay's user experience.
You can see sample links applied to product detail page and category page, Exposure space of Scrollads, Increase in inventory, Animation Targeting, Contextual targeting, Intrusion and emotion of ads.
What is your opinion?
Sungho Park
Sungho Park@seihakustyle
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This is how you apply the Scrollads to eCommerce website.
First of all, the user experience is important, because of the nature of eCommerce.
See how Scrollads has created the user experience, attention and inventory.
Interesting infographics and sample links are available.
Sungho Park
Sungho Park@seihakustyle
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Scrollads website is renewed.
We made effort to deliver information easily and intuitively.
I would be glad if you visit website once in your time.
Thank you.