Scrollads perspective of viewing the Ads.
Scrollads view the ads in a completely different perspective than before. I would like to talk about our perspective of viewing the ads.
Traditional advertising appears to be intrusive and persistent. That is, the ad suddenly and intrusively invades into a customer’s context, and the invaded ads are continuously exposed.
We do not believe such way of ads does not influence the effectiveness of ads. Rather, we believe the opposite way is more effective.
First, we focused on diluting the invasiveness of the ad. If you show only one ad, you would want it to be exposed desperately, but if you can show it repeatedly, you can lower the density. (Scrollads is the way in which ads are still exposed based on the volume of text)
The way to reduce invasive density is to expose your ad in a space that is less readable by customers. The main body of the article is to get the customer’s attention first, and then to expose the ad in order. The most annoying thing part customers feel is that they are first and foremost exposed in a way that covers most text articles although the texts are more important for them.
I have an opposite view about persistency. Traditional ads consistently display ads of a certain size in specific locations. When customers experience these attributes repeatedly, “ad avoidance instinct” occurs, and when a similar attribute appears, it means that the text is read out of the space altogether.
In other words, a fixed ad with a specific location and area will be recognized as an advertisement by the customer, and the customer will skip the space with the “ad avoidance instinct”, which in the long run will reduce the effectiveness of the advertisement. It’s what makes your ads less effective.
When ads appear in an area of readability, Scrollads disappear. Customers who first views Scrollads will continue to read the text without acknowledging the ads or vice versa. However, if scrolling is repeated, the disappearing effect will lead to higher attention(the more common ad is focused on the effect that appears).
Text ads in scrollads do not have a fixed location or size. The scrollads’ method, which is random in location and size, is much more stimulating than the traditional ads.
Traditional advertising does not give control to customers. However, the scrollads authorizes customers to be in control. You can scroll to view the original article, or scroll to see the ad again. When you have the authority, the most important appraisal, “irritation,” will be diluted.
- The scrollads is designed to be opposite from the invasion and persistence.
- The scrollads dilutes the “ad avoidance instinct”.
- Scrollads gives control to the customer.