The most comfortable grip for the customer is scrolling their smartphone with one hand. Then, in which space should the readability be high to minimize the inconvenience of customers? I thought that the advertisement should be placed in the area excluding the space of the finger and the space of the original contents. What we believe is the belief that ads that demand two hands will be culled.
What are the limits of programmatic advertising? Why should it be exposed to a single page view only once? This was the point we had a question. If a customer is exposed to a variety of advertisements on a single page of products, will the customer’s response be higher? If allow so much space on advertising, would not it turn into an informational advertising rather than a stimulating one?
When a new product enters the market, it will not advertise its keywords because people does not know its name. New products will need to be compared with competitive products, features, and differentiated information to increase purchases. But today’s display ads are not meeting those needs. It is an important point for new product launches that many customers are repeatedly exposed to their memory.
Existing ad inventory is similar to cutting out confetti. In other words, there is a limit to the number of ads that can fit into a limited area. So the next thing is that ads with 3D structure are placed on the original text. This can cause extreme fatigue and discomfort in an environment where the display is getting smaller. If the ad and the text are separate objects, the Scrollads is to make two objects as one object.
I wrote a sketch of an idea in the past.