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Scrollads FAQ : AD exchange connection

Scrollads and AD exchange connection

Scrolls can be connected with AD exchange. The following images of IAB standard ad images can be exposed through Scrollads. Therefore, if you are interested, please refer to the following.

Basically, Scrollads works with AD exchange. However, I would not like to recommend such method. First, the following IAB image specifications are 100% compatible.

Ad types that appear through AD exchange

The traditional method of Scrollads is a structure where one ad product appears as one of a variety of ad content on a single web page. In other words, 10 ad copy + 10 ad images will appear for one product.

However, ads exposed through AD exchange will appear in the following way: The ad copy will not appear, and the ad images will show different products.

Compared to the two methods, the scrollads method has the effect of displaying the various contents of advertisement for one product, which increases the advertisement effect. This is because the simple exposure effect, the brain stimulation effect, and the storytelling effect are applied immediately.

However, the AD exchange method is the same as the existing banner advertisement method, because multiple products appear simultaneously on one web page. Therefore, it does not apply the simple exposure effect, the brain stimulation effect, and the storytelling effect. In addition, ROI is low as Ad copies are not adaptable.

As a result, we recommend creating Scrollads-style ad content and using Scrollads’s dedicated ad registration page to get great ads from Scrollads.

We believe customers and advertisers need to meet better advertising products.

Thank you.

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