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Scrollads ad viewability guide

In general, ad viewability is an important issue.

The ad is “viewed.” In order to be considered, more than 50% of banner ads or creatives must appear on screen for at least one second, as defined by the standard set of viewable impressions of the Internet Advertising Bureau. https://www.optimizely.com/optimization-glossary/viewable-impression/

According to ComScore’s report, 54% of display ads are not seen, despite advertiser payments.

Here are brief introduction of ad viewability of the Scrollads.

When the page loads, all ad images in are loaded at once. But this is not counted as exposure. Ads will only be considered exposed if all of the following conditions are met:

  1. The ad image is loaded.
  2. The customer scrolls slowly.
  3. Ad image goes up from bottom
  4. 100% of the ads are exposed.
  5. The customer scrolls slowly.
  6. Advertising decreases from 100% to 0%.
  7. The ad disappears and the original article appears.

This process counts as a one-time exposure to the ad.

The ad viewability of the Scrollads is simple and clear.

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A bowl that holds ad.

Will be a bowl that holds good ads.
MISSION
Sungho Park
Sungho Park@seihakustyle
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I've created Scrollads demo page.
You can experience the process of downloading the plugin and installing it immediately after registering. Scrollads Plugin download + Admin page + Ad delivery + Ad stats
You can easily understand how it works even if you are not a developer.
Experience it now.
Thank you.
Sungho Park
Sungho Park@seihakustyle
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You can see Scrollads applied to eBay.
In this post, I made a sample that considered eBay's user experience.
You can see sample links applied to product detail page and category page, Exposure space of Scrollads, Increase in inventory, Animation Targeting, Contextual targeting, Intrusion and emotion of ads.
What is your opinion?
Sungho Park
Sungho Park@seihakustyle
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This is how you apply the Scrollads to eCommerce website.
First of all, the user experience is important, because of the nature of eCommerce.
See how Scrollads has created the user experience, attention and inventory.
Interesting infographics and sample links are available.
Sungho Park
Sungho Park@seihakustyle
Read More
Scrollads website is renewed.
We made effort to deliver information easily and intuitively.
I would be glad if you visit website once in your time.
Thank you.
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