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AD Effectiveness Analysis of Scrollads

AD-Effectiveness-Analysis-of-Scrollads

The result of the comparison between the scrollads vs. the existing banner

  1. Scrollads has a higher impression up to 374% in comparison to existing banner ads.
  2. Under same traffic, Scrollads increases impression by 304%.
  3. And, the conversion rate was 3.45%.

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Scrollads low attention effect

SCROLLADS LOW ATTENTION EFFECT

Ad tech approaching in direct manner to it’s viewer is can be defined as “High attention method”. It’s in a plain view and grabs attention instantly. In ad market, it is crucial to be seen and remembered. In result, many companies tend to seek for ways to present ads; such as using color, shapes or even they just go crazy with creative ideas!
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Principles of Scrollads user experience (UX)

PRINCIPLES OF SCROLLADS USER EXPERIENCE

Special experience is here. We gradually maximize customer interest in process of converting ads into text articles. Scrollads will create an excellent user experience (UX) by animating without users being exposed to 100% ad or 100% body text.

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User experience (UX) ananysis of Banner ad

USER EXPERIENCE (UX) ANANYSIS OF BANNER AD

Here comes Scrollads to rescue.

The existing banner ad initially appears in an important area of the text article, but it disappears as scrolling. Despite being the way of grabbing most attention, at the same time a customer can feel discomfort, it is a system that scrolls like a main text article and disappears. It also reduces the inconvenience of customers.
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How to create a Scrollads

HOW TO CREATE A SCROLLADS

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Viewability is not the answer for advertising effectiveness.

VIEWABILITY IS NOT THE ANSWER FOR ADVERTISING EFFECTIVENESS

Scrollads talks viewability as Metric 

The Media Rating Council(MRC) made the guideline of viewability: at least 50% of advertisement be appeared upon web browser for at least 1 second after rendering.
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Find the mobile ad that you really want

FIND THE MOBILE AD THAT YOU REALLY WANT

Advertiser Perspective of ScrollAds
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Scrollads : Advertising effectiveness and efficiency

SCROLLADS ADVERTISING EFFECTIVENESS AND EFFICIENCY

Traffic is a huge advantage of mobile advertising. Many advertising technologies are focusing on increasing the efficiency. Targeting technology is one of the most important focal point. It is important to ask “Who will be the audience?” Audience targeting will increase the efficiency of advertising.
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Scrollads : Perspective of viewing the Ads.

Scrollads-Advertising-effectiveness-and-efficiency

Scrollads perspective of viewing the Ads.

Scrollads view the ads in a completely different perspective than before. I would like to talk about our perspective of viewing the ads.

Traditional advertising appears to be intrusive and persistent. That is, the ad suddenly and intrusively invades into a customer’s context, and the invaded ads are continuously exposed.
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