Evolution of Mobile Banner Advertising: Scrollads
Normally, mobile banner advertising force its area into the article area. In this way, it can be very effective in wide PC environment with large screen, but in a much smaller smartphone, it leads to an uncomfortable readability of user experience(UX).
The layer type of mobile banner advertising is a advertising type in which the article gets covered with an advertisement, and the user can read the article only by clicking the close button. At the beginning, this way became very popular due to its attractiveness, but it appeared to provide the most uncomfortable user experience(UX).
But, Scrollad does not work in these ways. We change text and images belonging to the article. Ad copy will be mapped into the text with same syllables, and ad image will be exposed mapped behind the existing image of the article.